With a passion for connection and community, social media serves as an unmatched outlet for my creative side. I have used social media to promote both my own personal brand, succeeding primarily in TikTok, as well as professional brands. Having managed multiple social media pages for different companies, I excel in identifying target audiences, cultivating relationships with followers, and creating content to attract and engage customers. Below you'll see a few of my TikTok videos, along with samples from my professional social media experience.
TIKTOK
HIGHLIGHTS
At Our Daily Bread, I scheduled and organized all social posts for Facebook, Instagram, Twitter, and their main web page. Social posts included daily morning devotions, as well as afternoon Bible verse or discussion posts. I successfully shared the same content to all channels, while adjusting voice and content to fit each specific social platform.
FACEBOOK vs INSTAGRAM
Here's an example of posting the same content in two different ways. In order to cater to different audiences,
the Facebook post features an embedded link to ODB's blog post, along with a pull-quote as its caption.
Meanwhile, the Instagram post features a visual Bible verse relating to the blog post, along with a shortened version of the blog post as its caption.
FACEBOOK: TEXT TO IMAGE
While ODB continued to post Bible verses or discussion questions here and there, we started emphasizing the use of visuals over text to grab the attention of our followers.
Changing posts from simple text to an aesthetic visual representation of that text nearly doubled our likes per post.
INSTAGRAM STORIES
In order to strengthen relationships with our followers, I spearheaded a movement to utilize Instagram stories more.
By reposting our followers, it encouraged more of them to interact with our Instagram, tagging us in their stories and posts.
I also created story-sized visual quotes or Bible verses pulled from the daily devotion posts, allowing followers to use our content as phone backgrounds.
I focused on showing behind the scenes footage of Our Daily Bread - making sure to reveal the people behind the posts.
Making sure to save these stories on our profile page, I created story highlights and coordinating icons to match our brand.
As Instagram serves as ODB's most successful social channel, I often posted stories featuring links and songs from our Spotify, directing users to more of our social channels.